Lori Jolin Design - Complete design and build services for new or remodeled homes and commercial properties.
As a 1977 graduate from University of Wisconsin, Madison majoring in textile design, my initial goal was to move to New York and become a fashion designer. As life would have it, my career path took me on a different journey.

The journey began right here in Madison. I have always been an entrepreneur at heart and have always loved Madison, so, at the young age of twenty-two, I opened a clothing store on State Street called “Razzmatazz.” The focus of Razzmatazz was clothing for the businesswoman made from natural fibers. I designed the interior of the store to reflect my favorite era, the 1920s. The Art Deco décor incorporated tin ceilings, fabulous large black and tan hydrangea Scalamandré wallpaper, mahogany woodwork, and a layered glass countertop.

Having a business on State Street proved to be quite an experience. A lot of changes were going on downtown Madison, which, at the time, made it difficult to maintain a business. After many years in business, I closed the store, had two beautiful children, and returned to school to focus on interior design.

Furnishing trends follow styles in fashion, so it seemed a natural transition to move from textiles to interior design.  Styles coming out of New York, Paris, and Italy have a vast influence on the field of interior design. My knowledge of textiles along with my creative nature allowed me to add extraordinary details to window treatments and upholstery. It’s that design style that has become my professional signature.

In 1997 I became a designer for a large flooring store in Madison. I designed for individual clients, builders, and developers while simultaneously learning the more technical aspects of coordinating designs for showers, backsplashes, and flooring patterns. I loved coming up with different creative ideas for my clients. During that time I had the opportunity to design several parade homes for Encore Construction. I was able to express myself as a designer in each of the homes. Needless to say, I learned an enormous amount about construction. With an enhanced eye for spatial planning and architectural detailing, I was ready to take the next step, launching my own firm, Lori Jolin Design, in 1999.

I have designed several Parade Homes & Parade Condos. The later included an 18-condominium project where I worked with each individual condo owner to give each home a unique design that reflected the client’s personal style.  I also designed several condos at Capitol Point, which is situated on the prestigious Capitol Square in Madison. It was a designer’s dream! The owners loved tile, which allowed me the freedom to expand on many creative ideas. We removed all of the walls, created an open 2-way fireplace, and incorporated many ceiling details. The design was such a success that it was featured on the HGTV segment, “What you get for the money.”

Expanding my business to general contracting has allowed me to take each job “From floor plans to Cherished Interiors.” The framework of every project is creating living spaces that meet my client’s needs, aesthetic senses, and budget.

I’ve met some very wonderful people along this journey, many of whom have become good friends. To this day I continue to enjoy what I do and am fortunate to be able to give back to the community whenever I can.